As impact investment snowballs, is fund manager impact keeping up? We spoke to Pioneers Post.

May 10 2021 · 2 minute read

Investment has to change. At Snowball we have the big ambition of changing behaviours in capital markets so that all capital is invested for social and environmental — as well as financial — returns. When we started out four years ago, it felt idealistic to talk in this way. Now we don’t feel quite so out in the cold. In fact — quite the opposite. We are right in the middle of a movement that is accelerating not only towards new way of investing, but to a new impact economy.

The number of funds and investments available to impact investors who want to use their capital to create social and environmental change almost feels like an avalanche. This momentum is both exciting and a challenge. How do you cut through the spin now that everyone seems to have an impact product to sell? Who is the real deal and who just wants your cash?

We spoke Pioneers Post the way we approach understanding the impact of our investments, as well as what we found when we delved more into the impact that our fund managers create.

Sorting the sustainable from the spin.
Image shows: image of spin driers in a laundry. The article heading is sorting the sustainable from the spin.

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Pioneers Post is the specialist news and storytelling platform covering social enterprise, impact investing and purpose-led business around the globe, committed to using storytelling to create positive social impact. They’re a social enterprise themselves, with a mission to support the growth and development of social innovation, and to connect change makers across sectors and geographies through our stories.

As a social enterprise with a legal structure that safeguards their social aims, they rely on subscriptions and content partnerships for their sustainability. Read more about who they are and what they do. And how you can support them.


If you have any thoughts about this article or would like to learn more about Snowball, please email us at hello@snowball.im.

Abigail Rotheroe, Investment director, Snowball
Abigail Rotheroe, Investment director, Snowball