Let's rethink growth

Why

Why do we exist?

We believe that people should not have to choose between investing for their own financial future and the future of people and the planet. And we recognise that all investments create impact - positive and negative. So, we exist to prove that it is possible to invest money positively whilst making a sound financial return and to ensure all investors – no matter how much money they have - can invest in this way.

It is estimated that an additional investment of $2.5 trillion per annumis required to solve the current social and environmental problems defined under the UN’s Sustainable Development Goals. Government spending alone cannot close this gap so businesses and financial markets must step up to the challenge. Snowball was created to increase the amount of capital diverted towards achieving these goals.

What

What is Snowball?

Snowball, founded in December 2016 by James Perry, Alexander Hoare and Paul Blyth, is a diversified, multi-asset investment vehicle that aims to create positive outcomes for people and planet whilst generating sound financial returns.

We invest in a range of public and private funds that support a variety of social and environmental outcomes encapsulated by the UN’s Sustainable Development Goals.

We currently have deployed our funds invested in public and private market investments and we target a risk-adjusted annual return of 3-4% above inflation.

The New Normal

Impact

What’s our approach to impact?

The financial industry is directly linked to the impact of its investments on people and planet. So, we select our investments opportunities with care and scrutiny. Impact is integrated across our investment process and at an early stage, pipeline investments are screened against our impact framework, which also provides the basis for measuring impact. The framework considers impact from two perspectives.

  • 1. The potential impact of the investments that our managers hold
  • 2. How our managers work with their investments/investees to improve their impact

This twofold approach enables us to monitor and compare managers across companies and asset classes.

Over time, Snowball aims to increase the impact intensity of our investments both by using active portfolio decision making, and by engaging with management. Our framework rates more highly investments that are intentional, measurable and additional. However, as this is easier across some asset classes than others, it needs to be balanced with our highly diversified strategy.

Defining and measuring impact is relatively new and as part of our mission we are always keen to share our knowledge and work with others to improve our own.

Invest Positive

Investment

How do we approach investment?

We have designed the portfolio to make impact investing as easy as possible and remove the barriers associated with impact investing –illiquidity, complexity and administration.

We invest globally but currently have a greater UK exposure and are sector and theme agnostic.

We strive to have a portfolio that is balanced across our five impact themes - Housing and Communities, Education and Employment, Financial Inclusion and Social Justice, Environmental Sustainability and Health and Well-being. However in aiming to achieve our financial goal (targeting a 3-4% return above inflation per annum) housing and financial inclusion and clean energy infrastructure typically feature heavily in our portfolio.

We are long-term investors which means that we invest in asset classes such as private equity where returns are generated over a longer time frame (typically seven years). Our strategy is to invest cash in public market funds and to draw this down into private market investments over time.

For more detailed information on our portfolio please get in touch.

Disruption

How do we plan to disrupt the current status quo?

  • Incentives: We see investment as a service industry and our cost structure reflects this. Snowball only charges investors the operating costs of the fund – which means that as the fund grows, the overall charge is reduced. No performance fees, no manager bonuses – a simple and straightforward service fee.
  • Intentionality: Every investment we make has a specific purpose beyond generating a financial return.
  • Transparency: Snowball aim to be completely open and transparent with our investees and investors – from what is in our portfolio to reporting on the intended versus actual impact of our investments.
  • Accessibility: We want to break down the “invisible wall” between the investment industry and retail investors by being as clear and succinct as possible in our communications and how we talk about our investments.

Let's Rethink Growth

Team

Snowball has a small, highly dedicated team with a wealth of experience from leading commercial businesses to non-profits and from impact measurement to investment.

Daniela Barone Soares

CEO

Daniela joined Snowball as CEO in September 2019 and is excited by the opportunities for systemic change that Snowball offers. Daniela has over 13 years’ experience as a CEO at the intersection of the commercial and impact worlds- including almost ten years at Impetus, a private equity foundation and has a track record in leading organisations through sustainable growth, innovation and high performance. She is passionate about social innovation, tech for good and sustainable capitalism. She chairs a social technology business, Gove.digital and is a non-executive director at Halma Plc. Daniela has received various accolades, including being selected by the Financial Times and Inclusive Boards as one of the top 100 women in engineering (2019) and by Brazil’s Istoé Dinheiro magazine as one of '20 People who are Changing Brazil and the World for the Better’ (2017).

Peter Baxter

CIO

Peter joined Snowball because he believes that the social and environmental problems faced by current and future generations are too big to be solved by governments and philanthropy. Peter previously worked for 11 years as CEO of Old Mutual Asset Managers and has over thirty years’ experience in investment management. In joining Snowball Peter wanted to use his skills and experience in whichever way is useful to help Snowball succeed in its mission to create catalytic change in investment. Peter is passionate about improving living and working conditions for Londoners and is the Investment Committee Chair for Trust for London, Non-executive director of Civitas Social Housing Plc and BlackRock Greater European Investment Trust.

Abigail Rotheroe

Investment Director

Abigail joined Snowball to make impact investing possible for all savers. Before joining Snowball, Abi had an extensive career working across a range of organisations from investment banks to non-profits including over 15 years’ experience in investment management. Just before joining Snowball she worked for New Philanthropy Capital as Head of Social Investment. Whilst at Snowball Abi has written an award-winning thought leadership piece on impact, which was co-authored with the Impact Management Project. Abigail is passionate about improving equality and diversity and has worked with the Woman’s Trust and Fawcett Society.

Henry Bacon

Investment and Operations Manager

Henry was drawn to Snowball because of its ambitious mission to transform investment management. He has spent most of his career in banking working at Santander, CaixaBank and latterly MUFG as a senior member of the credit team total credit and market exposure of $16bn. In 2017 Henry took part in the On-Purpose leadership programme to make the move into impact investing and through there found Snowball. Henry is passionate about solving inequality and outside Snowball, volunteers at The Avenues, a youth charity where he advises the CEO and treasurer on how to manage with cutbacks from the local authorities.

Hannah Casey

Relationship and Communications Manager

Hannah was excited to join Snowball to transform the culture of the investment management industry. Like Henry, Hannah also joined via the On-Purpose programme following a successful career in advertising where she led on campaigns for many of the UK’s largest asset managers. Hannah is passionate about reducing the impact of climate change and creating an inclusive culture that encourages everyone to make this change happen. In her spare time Hannah is an amateur improv-comedy performer and volunteers at her local theatre.

Daniela Barone Soares

CEO

Daniela joined Snowball as CEO in September 2019 and is excited by the opportunities for systemic change that Snowball offers. Daniela has over 13 years’ experience as a CEO at the intersection of the commercial and impact worlds- including almost ten years at Impetus, a private equity foundation and has a track record in leading organisations through sustainable growth, innovation and high performance. She is passionate about social innovation, tech for good and sustainable capitalism. She chairs a social technology business, Gove.digital and is a non-executive director at Halma Plc. Daniela has received various accolades, including being selected by the Financial Times and Inclusive Boards as one of the top 100 women in engineering (2019) and by Brazil’s Istoé Dinheiro magazine as one of '20 People who are Changing Brazil and the World for the Better’ (2017).

Peter Baxter

CIO

Peter joined Snowball because he believes that the social and environmental problems faced by current and future generations are too big to be solved by governments and philanthropy. Peter previously worked for 11 years as CEO of Old Mutual Asset Managers and has over thirty years’ experience in investment management. In joining Snowball Peter wanted to use his skills and experience in whichever way is useful to help Snowball succeed in its mission to create catalytic change in investment. Peter is passionate about improving living and working conditions for Londoners and is the Investment Committee Chair for Trust for London, Non-executive director of Civitas Social Housing Plc and BlackRock Greater European Investment Trust.

Abigail Rotheroe

Investment Director

Abigail joined Snowball to make impact investing possible for all savers. Before joining Snowball, Abi had an extensive career working across a range of organisations from investment banks to non-profits including over 15 years’ experience in investment management. Just before joining Snowball she worked for New Philanthropy Capital as Head of Social Investment. Whilst at Snowball Abi has written an award-winning thought leadership piece on impact, which was co-authored with the Impact Management Project. Abigail is passionate about improving equality and diversity and has worked with the Woman’s Trust and Fawcett Society.

Henry Bacon

Investment and Operations Manager

Henry was drawn to Snowball because of its ambitious mission to transform investment management. He has spent most of his career in banking working at Santander, CaixaBank and latterly MUFG as a senior member of the credit team total credit and market exposure of $16bn. In 2017 Henry took part in the On-Purpose leadership programme to make the move into impact investing and through there found Snowball. Henry is passionate about solving inequality and outside Snowball, volunteers at The Avenues, a youth charity where he advises the CEO and treasurer on how to manage with cutbacks from the local authorities.

Hannah Casey

Relationship and Communications Manager

Hannah was excited to join Snowball to transform the culture of the investment management industry. Like Henry, Hannah also joined via the On-Purpose programme following a successful career in advertising where she led on campaigns for many of the UK’s largest asset managers. Hannah is passionate about reducing the impact of climate change and creating an inclusive culture that encourages everyone to make this change happen. In her spare time Hannah is an amateur improv-comedy performer and volunteers at her local theatre.

Partners

Snowball is fortunate enough to have a board of mission aligned investors all of who share our vision for the future of investment.

Alexander Hoare

C.Hoare & Co Bank

Alexander is a Founder Partner and Chair of Snowball. Snowball manages the impact assets of The Golden Bottle Trust (GBT), the philanthropy arm of C. Hoare & Co. Bank. GBT was established by the Partners of C. Hoare & Co. in 1985 and invests up to 25% of its assets in impact. In 2017 he was winner of the City Philanthropy Beacon Award. Prior to joining the bank Alexander worked as a Marketing Consultant for PA Consulting Group until joining the bank in 1987. He was Chief Executive of the bank from 2001 until 2009. He is a Patron of Royal Trinity Hospice and was formerly a President of the Groupement Européen de Banques and a member of the Westminster Abbey Finance and Advisory Council.

James Perry

COOK

James is a Founding Partner of Snowball and CEO of Panahpur, a UK charitable foundation with a total approach to impact. James is also a co-founder and Director of COOK, one of the UK’s first B Corporations and a Living Wage employer. James co-founded B Lab UK in 2015 and has been a member of B Lab’s Global Governance Council since 2014. James was also a Founding Trustee for the Access Foundation, established by the Cabinet Office and Big Lottery Fund to overcome barriers to charities and social enterprises in accessing repayable finance.

Colin Baines

Friends Provident Foundation

Colin is Partner representative for Friends Provident Foundation (FPF). Colin has over 15 years’ experience working in responsible investment and ESG, currently as FPF’s Investment Engagement Manager. Previously he worked for the Co-op Bank and Group, responsible for the Co-op Bank Ethical Policy, Co-op Asset Management Ethical Engagement Policy, and Co-op Group Social Goals campaigns. In 2010, the FT/IFC cited his work in awarding the Co-op ‘Global Sustainable Bank of Year’. Colin is a Director of the Church Investors Group, Vice-Chair of the climate charity Possible, and serves on advisory boards to the London School of Economics Grantham Institute and University of Manchester Tyndall Centre.

Louisa Mann

Skagen Conscience Capital

Louisa is a director and family member of Skagen Conscience Capital (SCC), a single family office. Skagen values are 'Performance, Care and Wisdom' and their purpose is 'To protect, grow and nurture the assets for the benefit of present and future generations by achieving sustainable financial performance, having a positive impact on business, society and the environment and creating strong relationships centred on learning and development’. Louisa is the Chair of ‘Thirty Percy Foundation’, its mission is to look at the Foundation world differently, by working in a way that is collaborative, imaginative and unexpected.

Ian Taylor

The Taylor Family Foundation

Ian Taylor is a businessman and philanthropist. He is Chairman of Vitol SA the world’s largest independent oil trader. He acquired the Harris Tweed Shawbost Mill in 2007 and is the main shareholder in Harris Tweed Hebrides Limited. He is Chairman of the Board of Trustees at The Royal Opera House, Covent Garden. His philanthropy is concentrated on the wellbeing of disadvantaged children with grants to charities made through The Taylor Family Foundation, which was formed in 2007.

Sophie Marple

Gower Street

Sophie and Nick Marple set up Gower St in 2007 funding organisations which aim to lower barriers to education for girls in Sub-Saharan Africa. With a growing awareness of the climate crisis, they reviewed the strategy of the trust and now focus more investment in the fight for a liveable climate, providing capital for a number of initiatives both at local and policy level. Over the past 8 years Sophie has been an active impact investor, investing in small, socially minded businesses. She sits on the board of Aduna, an african-inspired health food and social business.

Alexander Hoare

C.Hoare & Co Bank

Alexander is a Founder Partner and Chair of Snowball. Snowball manages the impact assets of The Golden Bottle Trust (GBT), the philanthropy arm of C. Hoare & Co. Bank. GBT was established by the Partners of C. Hoare & Co. in 1985 and invests up to 25% of its assets in impact. In 2017 he was winner of the City Philanthropy Beacon Award. Prior to joining the bank Alexander worked as a Marketing Consultant for PA Consulting Group until joining the bank in 1987. He was Chief Executive of the bank from 2001 until 2009. He is a Patron of Royal Trinity Hospice and was formerly a President of the Groupement Européen de Banques and a member of the Westminster Abbey Finance and Advisory Council.

James Perry

COOK

James is a Founding Partner of Snowball and CEO of Panahpur, a UK charitable foundation with a total approach to impact. James is also a co-founder and Director of COOK, one of the UK’s first B Corporations and a Living Wage employer. James co-founded B Lab UK in 2015 and has been a member of B Lab’s Global Governance Council since 2014. James was also a Founding Trustee for the Access Foundation, established by the Cabinet Office and Big Lottery Fund to overcome barriers to charities and social enterprises in accessing repayable finance.

Colin Baines

Friends Provident Foundation

Colin is Partner representative for Friends Provident Foundation (FPF). Colin has over 15 years’ experience working in responsible investment and ESG, currently as FPF’s Investment Engagement Manager. Previously he worked for the Co-op Bank and Group, responsible for the Co-op Bank Ethical Policy, Co-op Asset Management Ethical Engagement Policy, and Co-op Group Social Goals campaigns. In 2010, the FT/IFC cited his work in awarding the Co-op ‘Global Sustainable Bank of Year’. Colin is a Director of the Church Investors Group, Vice-Chair of the climate charity Possible, and serves on advisory boards to the London School of Economics Grantham Institute and University of Manchester Tyndall Centre.

Louisa Mann

Skagen Conscience Capital

Louisa is a director and family member of Skagen Conscience Capital (SCC), a single family office. Skagen values are 'Performance, Care and Wisdom' and their purpose is 'To protect, grow and nurture the assets for the benefit of present and future generations by achieving sustainable financial performance, having a positive impact on business, society and the environment and creating strong relationships centred on learning and development’. Louisa is the Chair of ‘Thirty Percy Foundation’, its mission is to look at the Foundation world differently, by working in a way that is collaborative, imaginative and unexpected.

Ian Taylor

The Taylor Family Foundation

Ian Taylor is a businessman and philanthropist. He is Chairman of Vitol SA the world’s largest independent oil trader. He acquired the Harris Tweed Shawbost Mill in 2007 and is the main shareholder in Harris Tweed Hebrides Limited. He is Chairman of the Board of Trustees at The Royal Opera House, Covent Garden. His philanthropy is concentrated on the wellbeing of disadvantaged children with grants to charities made through The Taylor Family Foundation, which was formed in 2007.

Sophie Marple

Gower Street

Sophie and Nick Marple set up Gower St in 2007 funding organisations which aim to lower barriers to education for girls in Sub-Saharan Africa. With a growing awareness of the climate crisis, they reviewed the strategy of the trust and now focus more investment in the fight for a liveable climate, providing capital for a number of initiatives both at local and policy level. Over the past 8 years Sophie has been an active impact investor, investing in small, socially minded businesses. She sits on the board of Aduna, an african-inspired health food and social business.

Contact

If you would like to discuss how you can help us create change in the financial industry, get in touch here.

Or if you are a fund who are looking to partner with a like-minded investor, get in touch here.

Invest Positive

Snowball