Let's rethink growth

Why

Why do we exist?

We believe that people should not have to choose between investing for their own financial future and the future of people and the planet. And we recognise that all investments create impact - positive and negative. So, we exist to prove that it is possible to invest money positively whilst making a sound financial return and to ensure all investors – no matter how much money they have - can invest in this way.

It is estimated that an additional investment of $2.5 trillion per annum is required to solve the current social and environmental problems defined under the UN’s Sustainable Development Goals. Government spending alone cannot close this gap so businesses and financial markets must step up to the challenge. Snowball was created to increase the amount of capital diverted towards achieving these goals.

What

What is Snowball?

Snowball, founded in December 2016 by James Perry, Alexander Hoare and Paul Blyth, is a diversified, multi-asset investment vehicle that aims to create positive outcomes for people and planet whilst generating sound financial returns.

We invest in a range of public and private funds that support a variety of social and environmental outcomes encapsulated by the UN’s Sustainable Development Goals.

We currently have deployed our funds invested in public and private market investments and we target a risk-adjusted annual return of 3-4% above inflation.

The New Normal

Impact

What’s our approach to impact?

The financial industry is directly linked to the impact of its investments on people and planet. So, we select our investments opportunities with care and scrutiny. Impact is integrated across our investment process and at an early stage, pipeline investments are screened against our impact framework, which also provides the basis for measuring impact. The framework considers impact from two perspectives.

  • 1. The potential impact of the investments that our managers hold
  • 2. How our managers work with their investments/investees to improve their impact

This twofold approach enables us to monitor and compare managers across companies and asset classes.

Over time, Snowball aims to increase the impact intensity of our investments both by using active portfolio decision-making, and by engaging with management. Our framework rates more highly investments that are intentional, measurable and additional. However, as this is easier across some asset classes than others, it needs to be balanced with our diversification strategy.

Defining and measuring impact is relatively new and as part of our mission we are always keen to share our knowledge and work with others to improve our own.

Invest Positive

Investment

How do we approach investment?

We have designed the portfolio to make impact investing as easy as possible and remove the barriers associated with impact investing –illiquidity, complexity and administration.

We invest globally but currently have a greater UK exposure and are sector and theme agnostic.

We strive to have a portfolio that is balanced across our five impact themes - Housing and Communities, Education and Employment, Financial Inclusion and Social Justice, Environmental Sustainability and Health and Well-being. However in aiming to achieve our financial goal (targeting a 3-4% return above inflation per annum) housing and financial inclusion and clean energy infrastructure typically feature heavily in our portfolio.

We are long-term investors which means that we invest in asset classes such as private equity where returns are generated over a longer time frame (typically seven years). Our strategy is to invest cash in public market funds and to draw this down into private market investments over time.

For more detailed information on our portfolio please get in touch.

Disruption

How do we plan to disrupt the current status quo?

  • Incentives: We see investment as a service industry and our cost structure reflects this. Snowball only charges investors the operating costs of the fund – which means that as the fund grows, the overall charge is reduced. No performance fees, no manager bonuses – a simple and straightforward service fee.
  • Intentionality: Every investment we make has a specific purpose beyond generating a financial return.
  • Transparency: Snowball aim to be completely open and transparent with our investees and investors – from what is in our portfolio to reporting on the intended versus actual impact of our investments.
  • Accessibility: We want to break down the “invisible wall” between the investment industry and retail investors by being as clear and succinct as possible in our communications and how we talk about our investments.

Let's Rethink Growth

Team

Snowball has a small, highly dedicated team with a wealth of experience from leading commercial businesses to non-profits and from impact measurement to investment.

Daniela Barone Soares

CEO

Daniela joined Snowball as CEO in September 2019 and is excited by the opportunities for systemic change that Snowball offers. Daniela has over 13 years’ experience as a CEO at the intersection of the commercial and impact worlds- including almost ten years at Impetus, a private equity foundation and has a track record in leading organisations through sustainable growth, innovation and high performance. She is passionate about social innovation, tech for good and sustainable capitalism. She chairs a social technology business, Gove.digital and is a non-executive director at Halma Plc. Daniela has received various accolades, including being selected by the Financial Times and Inclusive Boards as one of the top 100 women in engineering (2019) and by Brazil’s Istoé Dinheiro magazine as one of '20 People who are Changing Brazil and the World for the Better’ (2017).

Peter Baxter

CIO

Peter joined Snowball because he believes that the social and environmental problems faced by current and future generations are too big to be solved by governments and philanthropy, and that asset owners and managers must get fully involved. Peter was previously CEO and CIO at Old Mutual Asset Managers UK and has over 30 years’ experience in asset management. Peter is a trustee and chair of the Social Enterprise Committee at Trust for London, a charitable foundation tackling poverty and inequality in London, and is Senior Independent Director at Civitas Social Housing plc.

Abigail Rotheroe

Investment Director

Abigail joined Snowball to make impact investing possible for all savers. Before joining Snowball, Abi had an extensive career working across a range of organisations from investment banks to non-profits including over 15 years’ experience in investment management. Just before joining Snowball she worked for New Philanthropy Capital as Head of Social Investment. Whilst at Snowball Abigail co authored The Investor's Perspective - an account of Snowball's approach to impact measurement and management. Abi is passionate about improving equality and diversity and has worked with The Young Foundation, Woman's Trust and the Fawcett Society.

Jake Levy

Investment Analyst

Jake joined Snowball as he believes in a responsible and fair financial system which works for society and the environment. Having previously worked as a solicitor, Jake transitioned into impact investing through the On Purpose leadership programme, working at Big Society Capital and then in the impact investing team at Guy’s and St Thomas’ Charity. Alongside his work, Jake has also serves as a Trustee at the Creative Mentor Network and has recently completed a term as a school governor at the London Enterprise Academy.

Henry Bacon

Head of Finance & Ops

Henry was drawn to Snowball because of its ambitious mission to transform investment management. His career started in corporate banking working at Santander, CaixaBank and latterly MUFG as a senior member of the credit team. In 2017 Henry took part in the On-Purpose leadership programme to make the move into impact investing, which is where his path crossed with Snowball's. Henry is passionate about solving inequality and is a regular volunteer. He is a mentor and adviser to the CEO of The Avenues, a youth charity in a deprived area of North Westminster.

Laura Boyle

Head of Marketing & Comms

Laura joined Snowball because we can all create positive impact through the spending and investing choices we make. As head of marketing for the world’s largest law firm serving successful individuals she saw clients going beyond philanthropy, moving instead to reduce the dissonance between their main work/investments and their values. She believes the new impact economy must be created inclusively, so works to back underestimated talent through Hull Youth Support Trust and as founder of Square Circle. She is a founding member of Catalyst 2030, connecting private capital globally with systems change solutions.

Daniela Barone Soares

CEO

Daniela joined Snowball as CEO in September 2019 and is excited by the opportunities for systemic change that Snowball offers. Daniela has over 13 years’ experience as a CEO at the intersection of the commercial and impact worlds- including almost ten years at Impetus, a private equity foundation and has a track record in leading organisations through sustainable growth, innovation and high performance. She is passionate about social innovation, tech for good and sustainable capitalism. She chairs a social technology business, Gove.digital and is a non-executive director at Halma Plc. Daniela has received various accolades, including being selected by the Financial Times and Inclusive Boards as one of the top 100 women in engineering (2019) and by Brazil’s Istoé Dinheiro magazine as one of '20 People who are Changing Brazil and the World for the Better’ (2017).

Peter Baxter

CIO

Peter joined Snowball because he believes that the social and environmental problems faced by current and future generations are too big to be solved by governments and philanthropy, and that asset owners and managers must get fully involved. Peter was previously CEO and CIO at Old Mutual Asset Managers UK and has over 30 years’ experience in asset management. Peter is a trustee and chair of the Social Enterprise Committee at Trust for London, a charitable foundation tackling poverty and inequality in London, and is Senior Independent Director at Civitas Social Housing plc.

Abigail Rotheroe

Investment Director

Abigail joined Snowball to make impact investing possible for all savers. Before joining Snowball, Abi had an extensive career working across a range of organisations from investment banks to non-profits including over 15 years’ experience in investment management. Just before joining Snowball she worked for New Philanthropy Capital as Head of Social Investment. Whilst at Snowball Abigail co authored The Investor's Perspective - an account of Snowball's approach to impact measurement and management. Abi is passionate about improving equality and diversity and has worked with The Young Foundation, Woman's Trust and the Fawcett Society.

Jake Levy

Investment Analyst

Jake joined Snowball as he believes in a responsible and fair financial system which works for society and the environment. Having previously worked as a solicitor, Jake transitioned into impact investing through the On Purpose leadership programme, working at Big Society Capital and then in the impact investing team at Guy’s and St Thomas’ Charity. Alongside his work, Jake has also serves as a Trustee at the Creative Mentor Network and has recently completed a term as a school governor at the London Enterprise Academy.

Henry Bacon

Head of Finance & Ops

Henry was drawn to Snowball because of its ambitious mission to transform investment management. His career started in corporate banking working at Santander, CaixaBank and latterly MUFG as a senior member of the credit team. In 2017 Henry took part in the On-Purpose leadership programme to make the move into impact investing, which is where his path crossed with Snowball's. Henry is passionate about solving inequality and is a regular volunteer. He is a mentor and adviser to the CEO of The Avenues, a youth charity in a deprived area of North Westminster.

Laura Boyle

Head of Marketing & Comms

Laura joined Snowball because we can all create positive impact through the spending and investing choices we make. As head of marketing for the world’s largest law firm serving successful individuals she saw clients going beyond philanthropy, moving instead to reduce the dissonance between their main work/investments and their values. She believes the new impact economy must be created inclusively, so works to back underestimated talent through Hull Youth Support Trust and as founder of Square Circle. She is a founding member of Catalyst 2030, connecting private capital globally with systems change solutions.

Partners

Snowball is fortunate enough to have a board of mission aligned investors all of who share our vision for the future of investment.

Alexander Hoare

C. Hoare & Co Bank

Alexander is a Founder Partner and Chair of Snowball. Snowball manages the impact assets of The Golden Bottle Trust (GBT), the philanthropy arm of C. Hoare & Co Bank. GBT was established in 1985 and invests up to 25% of its assets in impact. Alexander was Chief Executive of C. Hoare & Co. from 2001 until 2009. Prior to this he worked as a Marketing Consultant for PA Consulting Group until 1987. He is a Patron of Royal Trinity Hospice, former President of the Groupement Européen de Banques and member of the Westminster Abbey Finance and Advisory Council. In 2017 he won the City Philanthropy Beacon Award.

James Perry

COOK

James is a Founding Partner of Snowball and CEO of Panahpur, a UK charitable foundation with a total approach to impact. James is also a co-founder and Director of COOK, one of the UK’s first B Corporations and a Living Wage employer. James co-founded B Lab UK in 2015 and has been a member of B Lab’s Global Governance Council since 2014. James was also a Founding Trustee for the Access Foundation, established by the Cabinet Office and Big Lottery Fund to overcome barriers to charities and social enterprises in accessing repayable finance.

Colin Baines

Friends Provident Foundation

Colin is Partner representative for Friends Provident Foundation (FPF). Colin has over 15 years’ experience working in responsible investment and ESG, currently as FPF’s Investment Engagement Manager. Previously he was responsible for the Co-op Bank's Ethical Policy, Co-op Asset Management's Ethical Engagement Policy, and Co-op Group's Social Goals campaigns. In 2010, the FT and IFC cited his work in awarding the Co-op ‘Global Sustainable Bank of Year’. Colin is a Director of the Church Investors Group, Vice-Chair of the climate charity Possible, and serves on the Advisory Boards of London School of Economics, Grantham Institute and the University of Manchester's Tyndall Centre.

Louisa Mann

Skagen Conscience Capital

Louisa is a director and family member of Skagen Conscience Capital (SCC), a single-family office. Skagen values are 'Performance, Care and Wisdom' and their purpose is 'To protect, grow and nurture the assets for the benefit of present and future generations by achieving sustainable financial performance, having a positive impact on business, society and the environment and creating strong relationships centred on learning and development’. Louisa is also Chair of Thirty Percy Foundation whose mission is to look at the Foundation world differently by working in a way that is collaborative, imaginative and unexpected.

Ian Taylor

The Taylor Family Foundation

Ian Taylor is a businessman and philanthropist. His philanthropy is concentrated on improving the well-being of disadvantaged children through The Taylor Family Foundation formed in 2007. He is Chair of the Board of Trustees at The Royal Opera House in Covent Garden. He is Chairman and formal global CEO of Vitol, the world’s largest independent energy trader. He is also the main shareholder in Harris Tweed Hebrides Limited.

Sophie Marple

Gower Street

Sophie and Nick Marple set up Gower Street in 2007 to fund organisations aiming to lower barriers to education for girls in Sub-Saharan Africa. With a growing awareness of the climate crisis, they reviewed the strategy of the trust and now focus more investment in the fight for a liveable climate, providing capital to a number of initiatives at both local and policy level. Over the past 8 years Sophie has been an active impact investor, investing in small, socially minded businesses. She sits on the board of Aduna, an African-inspired social and health food business.

Alexander Hoare

C. Hoare & Co Bank

Alexander is a Founder Partner and Chair of Snowball. Snowball manages the impact assets of The Golden Bottle Trust (GBT), the philanthropy arm of C. Hoare & Co Bank. GBT was established in 1985 and invests up to 25% of its assets in impact. Alexander was Chief Executive of C. Hoare & Co. from 2001 until 2009. Prior to this he worked as a Marketing Consultant for PA Consulting Group until 1987. He is a Patron of Royal Trinity Hospice, former President of the Groupement Européen de Banques and member of the Westminster Abbey Finance and Advisory Council. In 2017 he won the City Philanthropy Beacon Award.

James Perry

COOK

James is a Founding Partner of Snowball and CEO of Panahpur, a UK charitable foundation with a total approach to impact. James is also a co-founder and Director of COOK, one of the UK’s first B Corporations and a Living Wage employer. James co-founded B Lab UK in 2015 and has been a member of B Lab’s Global Governance Council since 2014. James was also a Founding Trustee for the Access Foundation, established by the Cabinet Office and Big Lottery Fund to overcome barriers to charities and social enterprises in accessing repayable finance.

Colin Baines

Friends Provident Foundation

Colin is Partner representative for Friends Provident Foundation (FPF). Colin has over 15 years’ experience working in responsible investment and ESG, currently as FPF’s Investment Engagement Manager. Previously he was responsible for the Co-op Bank's Ethical Policy, Co-op Asset Management's Ethical Engagement Policy, and Co-op Group's Social Goals campaigns. In 2010, the FT and IFC cited his work in awarding the Co-op ‘Global Sustainable Bank of Year’. Colin is a Director of the Church Investors Group, Vice-Chair of the climate charity Possible, and serves on the Advisory Boards of London School of Economics, Grantham Institute and the University of Manchester's Tyndall Centre.

Louisa Mann

Skagen Conscience Capital

Louisa is a director and family member of Skagen Conscience Capital (SCC), a single-family office. Skagen values are 'Performance, Care and Wisdom' and their purpose is 'To protect, grow and nurture the assets for the benefit of present and future generations by achieving sustainable financial performance, having a positive impact on business, society and the environment and creating strong relationships centred on learning and development’. Louisa is also Chair of Thirty Percy Foundation whose mission is to look at the Foundation world differently by working in a way that is collaborative, imaginative and unexpected.

Ian Taylor

The Taylor Family Foundation

Ian Taylor is a businessman and philanthropist. His philanthropy is concentrated on improving the well-being of disadvantaged children through The Taylor Family Foundation formed in 2007. He is Chair of the Board of Trustees at The Royal Opera House in Covent Garden. He is Chairman and formal global CEO of Vitol, the world’s largest independent energy trader. He is also the main shareholder in Harris Tweed Hebrides Limited.

Sophie Marple

Gower Street

Sophie and Nick Marple set up Gower Street in 2007 to fund organisations aiming to lower barriers to education for girls in Sub-Saharan Africa. With a growing awareness of the climate crisis, they reviewed the strategy of the trust and now focus more investment in the fight for a liveable climate, providing capital to a number of initiatives at both local and policy level. Over the past 8 years Sophie has been an active impact investor, investing in small, socially minded businesses. She sits on the board of Aduna, an African-inspired social and health food business.

Supporters

Contact

If you would like to discuss how you can help us create change in the financial industry, or are a fund seeking to partner with a like-minded investor, get in touch here.

Invest Positive

Snowball